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Our Story

 "I want women to feel amazing in what I create"  - Waqaas Ahmed, Founder and Creative Director 

 

"Where is your abaya from"? They said

It all started as an experiment.  Women close to me struggling to find abayas that felt special.  With my love for amazing fabric and skills in tailoring, I began to make abayas, which quickly started to get noticed.  Curious women wondering "where is your abaya from?  It's so different"! 

 

ART OF THE ABAYA

Aywa is a luxury British abaya brand with a vision to introduce the abaya to women with authentic style all around the world. Housed in London, Aywa brings together Waqaas’ love of fashion, style, history and culture.   Grace and elegance being at the heart of the brand, Aywa is at times fun and playful, without having to compromise traditional values. It allows you to express your individual style and personality. Each abaya is hand crafted in as a one-off, using carefully selected cloths from artisans around the world, so if you’re wearing an Aywa, take pride in wearing one of the most exclusive designs.