18th August 2024 - Waddesdon, England 

 

Aywa, the innovative fashion brand known for its handcrafted collections, proudly announces the opening of its new headquarters, design studio, and atelier in Waddesdon, England. Located in the historic attic of a mid-nineteenth-century corn mill, the new flagship space perfectly blends Aywa's creative spirit with the building’s original architectural charm.

"We are incredibly excited to open the doors to our headquarters and design studio in Waddesdon. Overlooking the fields and taking things slowly, we really can express what we believe in – creating wholesome and beautiful collections. We feel right at home at our new location, and we are looking forward to welcoming our clients and visitors to this space."

Waqaas Ahmed
Founder and Creative Director, AYWA

 

To celebrate the opening, Aywa hosted an exclusive event last Sunday, attended by Waddesdon residents, friends, and clients of the brand. Guests were greeted with a delightful array of sweet and savoury treats, creative sherbets, and fruit tisanes, all set against a backdrop of soothing jazz music. A gallery exhibition showcasing Aywa’s past campaign images and videos led visitors through the unique space, culminating in the attic that now houses Aywa’s operations. The ambiance evoked the brand’s humble beginnings, with a staged bedroom scene symbolising the origins of Aywa's journey.

 

The new studio features Aywa’s latest collections, including abayas, kimonos, and dresses for women, as well as selected pieces for men. Each item reflects Aywa’s commitment to quality, craftsmanship, and timeless design.

 

Situated amidst the exposed beams, a historic water wheel, corn bins, and trap doors, the studio offers a unique experience that marries tradition with modern elegance. The venue embodies the brand's philosophy of mindful design and meticulous craftsmanship, providing an inspiring environment for both creation and client interaction.

 

Aywa's collections are available online and are made to order, ensuring that each piece is crafted with attention to detail and tailored to the client’s desires. The design studio is open for visits by appointment only, offering an intimate glimpse into the world of Aywa.