Practising Mindfulness
Mindfulness... I often ponder over the word, and revisit my thoughts and ideas. In a way, I think I am mindful about mindfulness. I read an interesting article recently, written...
Featured post
Vogue Arabia - ''The Sustainable Abaya Label You Need to Know About''
Waqaas Ahmed grew up around a sewing machine. “My mother was a tailor so I was around clothes all the time,” recalls the London-based abaya designer. “In primary school, I was the only...
JOURNAL
Press Release: AYWA Celebrates the Opening of New Design Studio and Atelier in Waddesdon, England
18th August 2024 - Waddesdon, England Aywa, the innovative fashion brand known for its handcrafted collections, proudly announces the opening of its new headquarters, design studio, and atelier in...
Another Eid Has Come And Gone
I do love a good party, but my biggest weakness is hosting. Those who know me, know how much I love to host. They say that the heart of the...
A Whatsapp Voice Note
We All Send Voice Notes I guess it's easier than typing those really long messages when you want to explain something, catching up on what happened, or you are simply too...
THE RUMI ABAYA
Find out what happened with one of our most sought after abayas!
REFLECTIONS
Heads up… it’s going to be personal. It all started off with a bit of ‘fun’. Lots and lots of fun ideas. I brought my clients timeless, yet bold...
Glamour and Earth
Aywa London's Cruise Collection 2022 is another chapter from 'Travel Blues'. Feeling glamourous is a common theme for 2022. Even if the borders are not open to your favourite destination -...
TRAVEL BLUES - "Lets Get Nostalgic"
Its been a while… I am writing this to you whilst listening to Patrick Watson’s ‘Je te laisserai des mots’, which sparked inspiration for my latest collection for Aywa London....
Vogue Arabia - ''The Sustainable Abaya Label You Need to Know About''
Waqaas Ahmed grew up around a sewing machine. “My mother was a tailor so I was around clothes all the time,” recalls the London-based abaya designer. “In primary school, I was the only...