Heads up… it’s going to be personal. 

It all started off with a bit of ‘fun’. Lots and lots of fun ideas. I brought my clients timeless, yet bold designs that they can wear any time. 

The quality of fabrics and the craftsmanship behind each piece is always the most important thing for me, so I keep a close eye on it… I make each and every piece so I guess it would be my eyes 😃  

Over the past few years, I have tried different things with the abayas that I have created. There has been a lot invested in bringing you beautiful collections…Excitement, joy, tears, laughter, nerves, travel, mistakes (yes lots of them too) and so much in between.  

I travelled away for some reflection recently and there was a lot to think about; and a lot to do in order to continue bringing you amazing creations. I am super excited for the things that are in the pipeline for Aywa London this year. 

I wanted to thank my dear and loyal followers and clients for believing in Aywa London and me. And I hope to talk to you more often and keep you up to date with what’s happening in the world of Aywa! 

 Best wishes from Waqaas