JOURNAL
Find out what happened with one of our most sought after abayas!
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Heads up… it’s going to be personal. It all started off with a bit of ‘fun’. Lots and lots of fun ideas. I brought my clients timeless, yet bold designs that they can wear any time. The quality...
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Aywa London's Cruise Collection 2022 is another chapter from 'Travel Blues'. Feeling glamourous is a common theme for 2022. Even if the borders are not open to your favourite destination - slick your hair back, put on your glow and one...
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Its been a while… I am writing this to you whilst listening to Patrick Watson’s ‘Je te laisserai des mots’, which sparked inspiration for my latest collection for Aywa London. The lyrics of the song itself do not necessarily have...
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Waqaas Ahmed grew up around a sewing machine. “My mother was a tailor so I was around clothes all the time,” recalls the London-based abaya designer. “In primary school, I was the only student who was able to sew a straight line with...
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