Our Power, Our Planet
Earth Day 2025 Theme: Our Power, Our Planet™ Since 1970, Earth Day has been a global advocate for the health of the planet, calling for protection of our: Air Oceans...
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Press Release: Launch of AYWA London's Spring/Summer 2025 Abaya Collection - "Joy"
AYWA is proud to unveil its highly anticipated Spring/Summer 2025 abaya collection, "Joy", a celebration of South Asia's rich heritage and the timeless joys of life. Drawing inspiration from the...
JOURNAL
Press Release: Launch of AYWA London's Spring/Summer 2025 Abaya Collection - "Joy"
AYWA is proud to unveil its highly anticipated Spring/Summer 2025 abaya collection, "Joy", a celebration of South Asia's rich heritage and the timeless joys of life. Drawing inspiration from the...
Our Connection With Our Environment
Mindful Monday: "Our Connection with our Environment" How the changing colours through the seasons of the year reflect on the importance on harmony and balance in life. This blog...
Jardin D'hiver Autumn Winter 2024 Collection
Jardin D'hiver "I want to change the atmosphere" Through our Autumn Winter 2024 collection, Jardin d’hiver we explore the delicate relationship between ourselves and the ever-changing world. A realisation...
Foraging Mindfulness
Mindfulness... I often ponder over the word, and revisit my thoughts and ideas. In a way, I think I am mindful about mindfulness. I read an interesting article recently, written...
Press Release: AYWA Celebrates the Opening of New Design Studio and Atelier in Waddesdon, England
18th August 2024 - Waddesdon, England Aywa, the innovative fashion brand known for its handcrafted collections, proudly announces the opening of its new headquarters, design studio, and atelier in...
Another Eid Has Come And Gone
I do love a good party, but my biggest weakness is hosting. Those who know me, know how much I love to host. They say that the heart of the...
A Whatsapp Voice Note
We All Send Voice Notes I guess it's easier than typing those really long messages when you want to explain something, catching up on what happened, or you are simply too...
THE RUMI ABAYA
Find out what happened with one of our most sought after abayas!
REFLECTIONS
Heads up… it’s going to be personal. It all started off with a bit of ‘fun’. Lots and lots of fun ideas. I brought my clients timeless, yet bold...
Glamour and Earth
Aywa London's Cruise Collection 2022 is another chapter from 'Travel Blues'. Feeling glamourous is a common theme for 2022. Even if the borders are not open to your favourite destination -...
TRAVEL BLUES - "Lets Get Nostalgic"
Its been a while… I am writing this to you whilst listening to Patrick Watson’s ‘Je te laisserai des mots’, which sparked inspiration for my latest collection for Aywa London....
Vogue Arabia - ''The Sustainable Abaya Label You Need to Know About''
Waqaas Ahmed grew up around a sewing machine. “My mother was a tailor so I was around clothes all the time,” recalls the London-based abaya designer. “In primary school, I was the only...
